About the Model
About the Al Hassan Model.
How the model reads the touchpoints between departments, who watches the system as a whole, how it is applied inside a company — and what changes when it is.
The Hassan Model
The problem is not always inside a department. Sometimes, it is at the touchpoint.
Every department operates within its own responsibilities, but work does not stay within departmental boundaries. It moves from one department to another — carrying information, decisions, and responsibilities with it. These transition points are what we define as Touchpoints.
A touchpoint is the point where work, information, a decision, or responsibility moves from one party to another.
PEOPLE | PROCESSES | SYSTEMS | IN SYNC
the Hassan Model
Marketing
Marketing- Campaigns
- Promotional Materials
- Customer Insights
- Market Feedback
Handover
- Information
- Files
- Requests
- Decisions
Receipt
- Review
- Verify
- Process
- Execute
Operations
Operations- Production
- Branch Management
- Resource Management
- Work Schedules
Customer Service
Customer Service- Customer Communication
- Order Follow-up
- Issue Resolution
- Customer Feedback
What do we examine at every touchpoint?
The Hassan Model
Who sees how the system is operating as a whole?
When work, information, and decisions move across departments, it is not enough for each party to perform its own role. Management needs visibility into what is happening across operations: where work is moving normally, where deviations appear, what requires intervention, and who is responsible for following through to closure.
The Operations Management Center is the operating system’s eye on execution.
It does not replace the departments doing the work, nor does it create another management layer above them. It provides centralized operational visibility, follows deviations, supports coordination, decision-making and escalation, and ensures follow-up continues through closure.
PEOPLE | PROCESSES | SYSTEMS | IN SYNC
the Hassan Model
OPERATIONSMANAGEMENT CENTERAL HASSAN MODEL
What does the Operations Management Center do?
The Hassan Model
From a framework to a way of working.
The Al Hassan Model is not applied as a ready-made checklist of procedures, nor does it assume that every company operates in the same way.
We begin by understanding the company’s actual operating reality, then examine the relationships between departments, processes, and touchpoints, identify weaknesses and deviations, and build an operating approach suited to the company’s actual needs.
to a way of working
Current State
- Undocumented processes
- Overlapping roles
- Weak follow-up
- Recurring deviations
- Unclear decisions
Integrated Operating System
- Connected Departments
- Integrated Operations
- Clear Processes
- Accurate Data
- Better Decisions
- Sustainable Growth
